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Food Styling more than making food look good!

People often ask me, what is a food stylist – what do you do? The short answer is “I make you want to eat that food.” But in truth, it’s a little more involved than that. I have to be one part designer and one part culinary expert. I need to understand how food behaves, balanced with an artistic sense of texture and colour. I also need to understand how the eye and the camera see the composition of a shot differently.

I work for magazines, advertising agencies, photographers, production studios, chefs and restaurateurs. Sometimes it’s for a print product or a TV commercial or cooking show and sometimes it’s for the ‘live’ presentation of food.

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Tools of the Trade – The Role of Food Styling Props

As a food stylist, I generally work alongside several industry associates including commercial food photographers, brand managers, art directors and/or or creative designers. Every project is a custom experience and a collaborative effort, focused on delivering the intended results for my client.

My experiences over the years have involved planning, coordinating and managing food styling photo shoots for a variety of different mediums including print materials, books, magazines, websites, videos and TV.

One of the most important aspects of any “shoot” is the overall ‘look’ or creative theme, which is dictated by a number of factors including the following:

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